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These are strategic tools experienced entrepreneurs use at each milestone in the startup maturation cycle to take their idea through reality to viability to scalability.
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It's time to personally reintegrate with the professional world and figure out how to operate in the new normal because there is opportunity everywhere.
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I've broken down the "trojan horse" sales strategy into components that any entrepreneur can implement, so startups can help their product sell itself into large enterprises.
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Bad Minimum Viable Products (MVPs) get launched too early, overreach on functionality, treat customers like users, don't work, and don't sell. Here's how to avoid all of that.
A lot of marketplaces tend to stall out soon after they get a handful of customers. There is promise and potential in their platform, but they don't generate revenue.
Leaning on buzzwords to describe your startup does exactly the opposite of what it's intended to do. It doesn't inflate the value proposition, it buries it.
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Regardless of your motivations to start a business, your success will be defined by being honest about those motivations and acting on those motivations.
Are you prepared to do whatever it takes to save your sinking business? And would you know where and how to begin running life-saving experiments?
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Here are several automation best practices to help your startup land new subscription customers while keeping existing subscription customers.
When you're an entrepreneur, you're going to face people who doubt your idea, your product, and your company. Here's how to make them an ally.
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Defining your perfect customer persona leads to product-market fit, which is the key to a startup's ability to build a lucrative customer base.
Advancements in technology are making it possible for any company to sell more product with fewer resources using time-tested sales techniques.
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It's hard to argue against making customers happy, but if your company is making everyone happy, you've definitely stopped innovating.
A strong tech focus can lure us to lean on our startup's technology as the core value proposition of our product. This makes our sales process unproductive.