Every time I publish a new post, I send out a brief email with a free link. It's short and to the point. My goal is to be actionable, insightful, and honest.
If you're looking for something a little more interactive, Teaching Startup is a premium newsletter with actionable expert advice and answers to direct questions about building and growing your business. First 15 days are free, no credit card needed, then it's $10 a month. Sign up below or get more info here.
Here's how this works. Use the form to tell me about your question or issue. Give me as much detail as you can and be specific. If I feel like I can honestly help, I'll respond over email (I don't do phone). I can't answer all of them. If you don't hear from me, I got overloaded. The catch? I might use your scenario for a post, but I'll keep you extremely anonymous.
When a startup launches a new product, it faces a unique marketing challenge. The messaging not only has to sell the customer, it first has to educate the customer.
* Featured In BuiltIn *
Startup success can hinge on a useful minimum viable product. Here's a four-step plan for building an MVP that shows value to the customer immediately.
An entrepreneur should be a grinder, not a gambler, because startup isn't about the once-in-a-lifetime idea, it's about a lifetime of ideas.
* Featured In BuiltIn *
For two-sided marketplaces to succeed, the platform has to add value for both the customer and the vendor. This is especially critical for Expert Marketplaces.
Everyone says you need to fail at startup. Very rarely do they tell you why failure is important and how the seeds of failure become of roots of success.
Customer success makes sure the customer gets maximum value out of the product, and also makes sure the product gets maximum value out of the customer.
Great products are usually built from ideas that seem crazy at the time. But with constant ideation, what starts out as laughable can turn into something amazing.
* Featured In BuiltIn *
Two-sided marketplaces are often lacking. The matching is usually poor, the transaction isn't timely and, worst of all, the experts aren't really experts.
A startup is no ticket out of the real world. There's no escaping malfeasance, manipulation and straight up evil. So is your company a utopia or a dystopia?
* Featured In BuiltIn *
Most companies spend a lot of time thinking about customer service. Very few companies spend time removing customer friction. Here are some ways to do that.
* Featured In BuiltIn *
An explanation of what an expert two-sided service marketplace is, why these marketplaces are becoming mainstream, and the issues that lead to their failure.
Entrepreneurs spend an inordinate amount of time chasing down opportunities that never materialize. Here are some strategies for when, why, and how to say no.
* Featured In BuiltIn *
There’s a lot of talk about whether or not investors are still writing checks to startups during the pandemic. The problem is no one knows anything yet.
Our entire world got blindsided going in to the pandemic and the resulting crisis. Let's make sure we don't make the same mistakes on the way out.