My newsletter is a two-way street. Every week I send out a short email with quick updates on what I've written and what I'm writing. I also use it for a feedback loop and Q&A. You can opt out anytime.
Intrapreneurship is not new. As a big company concept, it's been talked up for decades, because the lure of entrepreneurial strategy mashed up with the seemingly infinite resources of an established player is super enticing for both sides.
Let me ask you a question that needs an honest answer. Do you want to be rich? Because your answer might dictate what kind of startup you're building.
The hardest role to fill in any company is leadership. Say what you will about logic-defying compensation packages and golden parachutes for C-level executives, because I'll nod my head right along with you. The hard truth is that experienced leadership is always the difference between success and failure. Always.
If you want to acquire more customers, you have to satisfy more customer needs. Oh, and you have to do it without asking what those needs might be. And finally, those needs will change, probably from day to day.
You're probably hearing the term "company culture" more often and in broader context. Culture is no longer the domain of progressive West Coast startups and forward-thinking Chief People Officers. At some point over the last five years or so, shit got real.
Marketing an MVP is almost like reinventing the wheel every time out, and every plan is as unique as the product it’s selling. But if you stick with these overarching rules, you’ll be able to design a marketing plan for your MVP that gets results you can build from when it’s time to market the real thing.
If you're thinking about raising money to fund your startup, you need to take a hard look at corporate investment.
Let's talk about whether or not you can determine a startup will be a success before it actually brings in any money. Because while there's no good way to do that, there are some cheats.
At some point, every startup will have at least one employee who threatens the success of the company. What do you do with this person?
Since the beginning of 2019, I've written several posts about the concept of Minimum Viable Product, everything from what an MVP is for and how to do it to what you can expect to learn from it.
If you're going to ditch your day job and step out on your own, you're going to want you to make sure that what you're stepping into evolves into a sustainable, profitable, and growing company.
The early stages of startup are full of challenges for both new and repeat entrepreneurs alike. Minimum Viable is 25 of my best startup advice posts from behind Medium's paywall, covering the period from the very beginning of the idea stage through to the growth stage. This isn't business plans and pitch decks. It's proven strategies and new ideas for making, leading, and growing a startup.
Startup is for everyone. If buying the book doesn't fit your current budget, contact me. Let me know your story and I'll hook you up with a copy.
Do you feel like an outsider when it comes to startup, entrepreneurship, or starting or running a business? Are there rules and processes and terms you don't fully understand? Does it feel like a closed club sometimes?
Everything You Should Know About Startup is all the stuff I wish I knew when I was first starting out, run through the lens of having done it for so long and still doing it. It's not Silicon Valley buzzwords and mantras. It's nuts and bolts and logic that applies in the real world.