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Like any good thing, "business" can be taken too far. It can be done wrong so many times that the wrong ways become perceived to be the norm.
In all my years of experience running startups, I've never seen a failure go down because one morning everyone woke up and the money was gone.
If you want customers for life, turn your startup's onboarding process into a customer success process with this simple 6-step checklist.
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Hey. Startup founders and innovators. All that "you-don't-work-hard-enough" tough love advice is bullshit. And I'll counterpunch it point by point.
If you don't fire your startup's worst customers, you're probably not innovating, growing, or even running the business you originally started.
Before you succeed at anything, you have to be honest about your motivation. Here's how to prevent it from being defined for you.
Every time I see a blog post that's been written with ChatGPT, I get angry - not because AI might replace writers, but because it was so easy to replace them.
Go-to-market strategy is more than just a landing page and a credit card form. Here's what's usually missing.
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Great content can be rocket fuel for sales. But when that content is delivered into a vacuum, it's a waste of talent, effort and money.
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In almost all the cases where I've seen content marketing fail, the primary reason was the lack of a coherent, dead simple content marketing plan.
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Your company can make huge gains leading your customers down the path toward success, a path that starts with your release management process.
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Proper product release management reduces rework and generally improves the understanding of what your company does and how it hits your customers and prospects.
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Before your startup begins raising venture capital, every penny of that money should be earmarked to an item that will result in a sizable return.
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With all the recent hype about ChatGPT, I thought I'd revisit and update one of my early pandemic posts about startups trying to cash in on trends.
A high Net Prompter Score (NPS) can become a good problem to have. An experienced founder is always skeptical of easy success, so here are the mistakes I might have made.
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The success of a startup is based on the brilliance of the idea and the excellence of the execution, not how much money you can throw at it.
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We all know about CNN+, Google Glass, and Amazon Fire Phone. Were those brands powerful? Absolutely. Were those products marketed poorly? No. Should you emulate them? Most definitely not.
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We've covered theory, first touch, and landing page. Here's what to do with the prospect when they show up at your website and give you their email address.
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When discussing marketing and sales strategy in the digital age, it helps to first ask this question: Why does most startup marketing fail?
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These are the four frustration-borne behaviors I've seen lead to failure most often, why they happen, and what I do to avoid them.
* Featured In Inc. Magazine *